Carsten Schemberg as an expert at “The Day of the North German Trade” on September 10, 2019
Customer Journey: Tracking the customer
Workshop: Ladenbau und Store Design
On Tuesday, September 10, 2019, the Handelsverband Nord invites you to “The Day of North German Trade”.
The topic: Customer Journey - On the trail of the customer
How can the customer experience be improved throughout the customer journey?
How to meet the needs of consumers at different touch points perfectly?
Customers are looking for a more and more driven commerce world. While shopping today they use a variety of channels. Stationary and online complete each other and the borders blur. Retailers have to face the great challenge of accompanying their customers in their customer journey and offering them a special shopping experience.
Carsten Schemberg, Managing Director of Theodor Schemberg Einrichtungen GmbH, Deputy President of the dlv and proven shop fitting expert, leads the workshop "Shop fitting and Store Design".
In the workshop you will learn how to turn the point of sale into a point of experience, because stores are the most important communication points of the customer journey. Furthermore will be stated what is required to place the stationary business as an important "touchpoint" in the customer journey and in addition what to offer the “connected” customer a unique shopping experience.