Carsten Schemberg at Wirtschaftsförderung Münster GmbH
"Shop fitting is an existential part of brand marketing. It brings the brand and customers together.“
Dr. Christina Willerding from Wirtschaftsförderung Münster welcomed Carsten Schemberg, CEO at Theodor Schemberg Einrichtungen GmbH and Nils Mühlenhardt from Backyard Münster as experts for the topic shop design.
„Shop fitting must be authentic!“, stated Carsten Schemberg. To develop a shop design, an authentic transformation of the brand in store is necessary. One aspect that Carsten Schemberg mentioned was the story telling. A shop that implements a store concept genuinely, is always telling an exciting story.
Carsten Schemberg supported his presentation with impressive retail shop examples.
For more information click here: Wirtschaftsförderung Münster