With SCHEMBERG to Tokyo



Purist aesthetics and high-tech world on the one hand, centuries-old traditions and Japanese exoticism on the other - Tokyo is a melting pot of contrasts, bringing international trends to an incomparable density, even in shopfitting. The dlv made now stop with its tour format in Tokyo after visiting New York, London and Las Vegas.
As the largest metropolitan area in the world, Tokyo is a city of superlatives. This applies to architecture, gastronomy, population, technology and also the retail scene. From the luxury Ginza-Chuo Avenue to the upscale shopping boulevard Omotesando to the bustling, cool Shibuya neighborhood, the dlv tour participants explored a magical world from August 29 to September 1, 2018.

Luxury and hip lifestyle flow smoothly together

It was precisely these opposites that spiced up the tour with an ideal mix of innovation and tradition, of luxury and casualness. Tokyo offers both young and traditional malls and innovative retailers.

The product is queen

The focus of the observations was not only shop design and retail architecture, but also materials, digital signage, cross-channel concepts, visual merchandising and sustainability. The perfect staging of the goods, yes, almost love of detail is the most striking trend.

Upstairs - downstairs

Particularly memorable were the staircases, which are elaborately staged in many shops and malls. Wall decoration and painting or visuals are not even the most exciting design elements.

"We have seen many different facets of shopfitting," says Carsten Schemberg, vice president of the dlv. "Most remembered is the harmonious and perfectly staged visual merchandising. Through the store tour, it became clear that the Tokyo shopfitting is particularly design-oriented and detail-loving. The high level of service and the well-trained staff were especially convincing."

For the fourth time, the dlv was already on tour internationally, always following in the footsteps of the latest design and retail trends. After New York, London, Las Vegas and now Tokyo you can look forward to the next destination. In any case, it is worth focusing on the Asian region.

Source: dlv – Netzwerk Ladenbau e.V. | INSIDER 55

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