SCHEMBERG realizes concept store for Westlotto

Westlotto, one of 16 state-owned national lottery companies in Germany, has opened a concept store at headquarter in Münster to test new business models for the approximately 3,300 collection points in NRW. The 120 sqm lottery shop combines traditional services with digital play options and new, lifestyle-oriented ranges.

The starting point for the customers of the concept store is the "Lotto Bar." Here, customers can fill in their tickets not only classically on paper, also at digital terminals and pick up their ticket at the checkout. The employees also handle customer services from Deutsche Post, which Westlotto was able to win as a partner for the concept store. Self-service customers scan their packages themselves before depositing them in one of the 40 parcel compartments on a back wall of the store.

Eye-catching and "emotional anchor" in the middle of the store is a bicycle presentation by Rose. The premium supplier from Bocholt, with sales outlets in Bocholt and Munich has won several awards, is concession partner for the next six months and also sells accessories there. Rose plans to set up an interactive screen soon that will allow the customer to access the webshop and get in touch with a service representative via live chat.

Another field of experimentation in the concept store is the wholesale range, which Andreas Schmidt describes as "the little happiness": Gift items and lifestyle products, books, paper and office supplies. The range is presented on tables and in "branded bunks" on a back wall, is intended to invite you to browse and, above all, to appeal to younger target groups. "We want to test which deals work well," Schmidt says. The plan is to repeatedly offer new ranges at shorter intervals in order to lure the customer to the acceptance point.

Source: Winfried Lambertz, stores+shops

Picture: Westlotto

More information about the article: Lotto und Lifestyle

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