Successful day of North German trade on September 10, 2019

Successful day of North German trade on September 10, 2019

"Customer Journey: Tracking the Customer" - the Trade Association North invited to the Day of North German Trade on Tuesday, September 10, 2019.

Customers are looking for a more and more driven commerce world. When they go shopping today they use a variety of channels. Stationary and online complete each other. Retailers are faced with the great challenge of accompanying their customers in their customer journey perfectly and offering them a special shopping experience.

These and other aspects were discussed in conferences and various workshops.

Carsten Schemberg, Managing Director of Theodor Schemberg Einrichtungen GmbH, Deputy President of dlv and proven shop fitting expert, managed the workshop "Shop fitting and Store Design".

Members from various industries were present at the workshop. It was divided into a first theoretical part, which demonstrated how the point of sale could be turned into a point of experience and what is needed to place the stationary business as an important "touch point" in the customer journey. Furthermore, the workshop stated how to give the “connected” customer a great shopping experience.

In the second, practice-oriented part of the workshop, successfully implemented shop examples from the stationary trade were shown and explained.

In retrospect, the Day of North German Trade was a successful event with valuable talks, communicative exchange, interesting workshops and positive feedback on this year's topic "Customer Journey".

For more information visit: Handelsverband Nord

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